Feel at home in your own skin

At Vivi & Cove, we believe everyone deserves to feel at home in their own skin. Born from Latina roots and inspired by the beauty in every story and every shade, we curate a collection of clean, cruelty-free, high-performing products designed to celebrate you — just as you are.

Our story begins with a simple belief: beauty is limitless — it’s all of us, in every hue, every story, every journey. Rooted deeply in Latina culture and heritage, Vivi & Cove was created to fill a space where clean, affordable beauty embraces not only tradition but all kinds of beauty.

We know that feeling comfortable and confident in your skin is more than just a look — it’s a feeling of belonging, of being seen, and being celebrated for exactly who you are. That’s why we make products that are gentle, effective, and honest — because caring for your skin should never feel complicated or exclusive.

Thank you for being part of this journey with us. Here’s to feeling at home in your own skin — every single day.

With love and corazón,
Vivi & Cove

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We see you

At Vivi & Cove, you’re not just a customer — you’re a human we fully see. We’re here to celebrate your unique story, your culture, your spirit, and your own expression of beauty. Our commitment is to create a welcoming, inclusive space where everyone can find products that empower and inspire.

"Here, you’re not just a customer, you’re community. A place where culture, care, and community come together to uplift and honor every unique journey. Because true beauty is feeling comfortable, confident, and fully yourself — inside and out."
Ashley Aguilar
CEO